How to Make Money on TikTok

 1. Promote your business and bring in new customers Suppose you already have hobbies that bring in money. You might make money on YouTube, consult with clients for a fee, or sell things online. Your TikTok content might make you more customers, viewers, or clients.

Keira Jones (@thekeirajones), a Phoenix-based TikToker who also manages and advises brands on the platform, states, "It's an incredible way to drive traffic to your website, to your email list, or to your YouTube channel."

Connie Rietdyk, a TikToker based in Orlando who goes by the handle @conniegooglequeen, makes the majority of her money in this manner.

For a number of years, she ran a side business consulting on website design and search engine optimization. However, she describes the income as "nothing to write home about," "just enough to cover an extra bill."

Until the end of that contract in May 2021, she made the majority of her money working in a call center. Rietdyk began using TikTok, which she had previously only used to view and post personal content, as she had no other job lined up and her unemployment benefits were delayed.

Rietdyk began providing small-business owners with SEO and website design advice in her TikTok posts. She started with around 200 followers in May 2021 and now has over 21,000, many of whom have become paying customers.

Rietdyk estimated that 80 percent of her income in September 2021 came from TikTok referrals; Since May, she had made nearly $11,000, with over $4,600 in July alone. She found that it was sufficient to cover all of her expenses and add some savings. This might give you a rough idea of how much TikTokers make if you're curious.

2. Score sponsorships A 2022 TikTok Marketing Science Global Shopping Ad Products Study found that 61% of TikTok users have made e-commerce purchases on the social media platform. Additionally, 48% of TikTok users intend to conduct online or offline purchases within the next three months. All of this means that TikTok users are willing to spend money, and brands frequently are willing to pay content creators who can connect them with these customers.

Let's say that the majority of your TikTok posts are focused on a single topic, such as dog care. Brands of dog leashes and dog food might want to reach your audience of dog lovers. These businesses might need your assistance.

There are a few ways the procedure could work. It's possible that the business will offer you a free item, like a dog toy, in exchange for you mentioning it in one of your TikTok videos. Alternately, you might agree to promote the toy in exchange for financial support from the business.

Or perhaps you get down to business right away. In exchange for a predetermined sum of money, you formalize a contract with the company for a specific number of posts about the toy. You could also personally approach businesses and offer an agreement similar to this, especially if you already use and mention their products.

Jones makes the majority of her money on her personal TikTok account, where she shares marketing advice, through sponsorships like these. She explains, "Because I'm either already organically talking about their product or they know that my audience would be interested, brands that are marketing tools are reaching out to me."

When Jones reached around 15,000 followers, brands began communicating with her. The number of followers you have may be just as important as having a particular angle, such as dog care or online marketing, when it comes to sponsorship opportunities. Later, more on finding your niche.)

Jones puts it this way: You are more likely to be contacted if you fall into a narrower niche.

A lifestyle influencer, on the other hand, is probably less likely to secure sponsorships, according to her. Sponsors may find these influencers' audiences less appealing because they may have broad, difficult-to-define interests.

Keep in mind that branded content needs to be mentioned in some way, usually by using a hashtag like #ad or #sponsored in the description.

3. Tap the "Creator Fund" of TikTok. According to Jones, this resource is "basically a pool of money that TikTok distributes among everyone in the Creator Fund."

If you have at least 10,000 followers, at least 100,000 video views in the last 30 days, and a few other requirements, like being 18 or older, you can apply for this fund.

How much do you anticipate earning? The response is somewhat hazy. The following is stated on the Creator Fund page for TikTok: " The method by which the program's funds are allocated to videos is influenced by a number of factors. Views, engagement, and making certain that the videos adhere to the Community Guidelines and Terms of Service are all examples of these elements.

According to Jones, this fund probably won't be your primary source of income unless you really hustle and produce successful content. Through the Creator Fund, she says that she only makes a few cents or dollars per day—money for coffee. She adds, however, that it is "fun to see that your effort is being rewarded in a way," despite the modest earnings.

Tips for making money with TikTok If you think you can make money with TikTok, now is the time to try. Jones asserts that TikTok is the future. In two to three years, a lot of people will think, "Man, I wish I would have gotten started sooner."

But if you want to make money on TikTok, you should think about the following advice.

Find your niche Instead of posting a wide range of content, sticking to a niche will likely make it easier to make money on TikTok. According to Jones, the first step is to "determine the niche you want to grow in."

Allow the specific industry to guide you if you intend to support another gig with TikTok. Or, if you want sponsorships, think about the people you want to reach.

Engage with the community of that niche by researching it. According to Rietdyk, look for videos and accounts on TikTok that discuss the topic, then "like" and comment on that content.

She asserts that engaging means "training TikTok to show you the kind of content that interests you." You will begin receiving similar content from the platform. Then, when you post, TikTok will probably show your content to people who are interested in it.

Let's say you make jewelry and want to send people to your Etsy page through TikTok. You might also be open to posting sponsored content in the future.

Engage with jewelry-related TikTokers by searching for and following them. You can probably expect TikTok to feed you more of the same content from other TikTokers. The audience you want will then likely see your content when you start posting: individuals who enjoy jewelry

Before attempting to sell your products, Rietdyk emphasizes the significance of engaging with others, creating a community, and posting relevant content. Therefore, perhaps you start with videos or advice.)

She states, "You don't want to promote to a cold audience." Before you ever ask for money, give away a lot of value for free.

Be real and try to be yourself at the same time. "TikTokers can tell if you're doing something just for a ‘like,'" Rietdyk says, "don't be fake."

When it comes to sponsored content, Jones advises only promoting goods that "you genuinely use and love." She claims that she refuses partnerships with products that do not meet those criteria.

Jones adds that "your audience will get annoyed and feel like they’re being used" if you promote too many products.

Enjoy yourself Jones asserts, "If your only intent for starting TikTok is to make money, then you probably won't succeed."

She asserts that serving your audience should be your No, just like with any social media presence. Priority one. She states, "that's when people will be drawn to you and want to follow you."

Rietdyk goes on to say that it's essential to "keep it positive." She suggests establishing small, attainable objectives, such as a specific number of sales or income. "Celebrate the wins," she adds.